1. Great article. I totally agree with your comments. I like to encourage my clients/readers to distinguish between what they WANT & what they NEED.

    I would also recommend The Number by Lee Eisenberg.

    • @Andrew – Thanks for stopping by. Yes, want vs. need is another good distinction.

  2. I know exactly what you mean by real versus espoused values. I know what’s best for me and and my financial future but I find it difficult to stay in investments I don’t control like stocks. I constantly question my original thesis regarding an investment especially when it declines or rises in value. What is the best way to shake this constant second guessing I do?

    • @ Dustin – Thanks for joining the conversation…

      Questioning your investment strategy results from lacking a sufficient depth of knowledge about what you are doing to really commit to the path. You always wonder if you got it right and are susceptible to being influenced by all the contradictory input around you.

      For example, if someone called you an “ax-murderer” you wouldn’t think twice about it because you KNOW it is not true (hopefully). It would have zero influence and roll off you like water on a duck’s back because you KNOW better. However, if someone criticized you in a way that hit close to home it would stick and possibly hurt because it would strike an area of personal doubt and weakness. You would experience the pain of criticism and remember what was said.

      The same is true with investing. If you KNOW what is true then contradictory information won’t sway you or cause doubt. Your doubt stems from a lack of confidence and certainty about the strategy. The solution is to deepen your knowledge.

      Hope that helps.

  3. Hi Todd,

    This is one of your best articles. Thanks for the read. I’m going to pick up the WAR of ART.



    • @ Darlene – Thanks for the feedback. I’m glad you liked the article. It is an extremely important concept that can be applied to any area of your life where you feel stuck. It’s fun stuff. I find it very freeing (is that a word?).

      BTW, if you choose to get the book through it helps if you use the above links to Amazon because I make a few pennies (literally) which helps support this blog so it is appreciated.

  4. Hey Todd,

    Your ax murderer example was spot on. If you are 100% confident in what you are doing then other peoples opinions will not matter. Do you think this lack of investment confidence has helped lead us down the road of stock market instability and overall fear?

    • @ Stephen – My personal opinion from working with a variety of clients is the bank bailouts and surreal economic climate has undermined people’s confidence. There is a disconnect between main street economic reality and the facade presented by Wall Street overvaluation, government manipulation of markets and other misconduct. Everybody is waiting for the other shoe to drop. The sense is that this isn’t “real” and they don’t trust it.

      My two cents worth…

  5. Hi Todd,

    Interesting reference to the War of Art book. The original audience of the book was for ‘creative types” who wanted to face their resistance and overcome their lack of regular habits and discipline when it came to working on their art and craft. I like how you tied the book messages to financial integrity and building financial wealth. I read this book back in 2005 and your article has inspired me to pull the book of my bookshelf and review it again from the context of financial integrity. Time to revisit what I am resisting.


    • @ DJ – Yes, the parallels are fascinating. I first got into the book years ago when I was having problems writing each day despite the fact that I wanted to build this web business, write books and develop courses – all of which required writing. The truth was I needed to write every day if I was going to achieve what was important to me. The book helped as evidenced by the thousands of pages of productivity since that time.

      Later on as I was working with my money coaching clients I noticed the exact parallel situation in wealth building: they were stuck in resistance. They had the value on wealth building and they wanted the goal but they were stuck in resistance on taking the necessary action steps. I’ve been combining the resistance concept with a few related concepts like integrity to help clients break through the barrier holding them back. It’s fun stuff!

  6. Hi Todd,

    I just finished your suggestion of “The War of Art”. It was a very thought provoking easy read. Thank you for the referral. I unfortunately purchased it at a Barns and Nobel. I would have gladly bought it from Amazon via your link if I new then that you made a little bit for the reference. Next time. I will consider the other book as well. The book is good at showing that we are “our own worst enemies” at times and we all have the power to break through and accomplish what we want if we stop dreaming and “Do the work”. It seems like we have become such an entitlement instant gratification society that that doing the work is the last option when it should be the first if we want to reach our true potential. Thanks again for the great insights.


    • @Steve – Thank you for coming back and sharing your insights on the book. I’m glad you got value from my recommendation and I agree with your take. It is the very same distinction that separates those who succeed in any field (wealth building included). Pressfield wrote the book for artists but the concepts have universal application.

  7. Todd,

    I stumbled upon your blog this morning helping a student (not a coaching client) with his paper on integrity. I’ve bookmarked your blog and look forward to seeing more of your posts.

    Thank you.

    Kathy Sparrow

    • @Kathy – Great! Thank you for your support and welcome to my community.

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