Slogan Contest

I’m baffled and need your help…

For as long as I’ve been coaching and writing about financial issues I’ve tried to come up with a catchy slogan that captures the essence of what is unique about what I do. The problem is I’m just too close to it all. I’m stuck inside my own head as the creator of this beast and can’t see what you see from the outside. I need the help of my readers to tell me what is unique and desirable about what I do here… in a slogan form.

My first slogan was “Your Guide On The Path To Financial Freedom”. It was okay from a descriptive standpoint but didn’t do a very good job of capturing what was unique about my message. It never described what made me stand out from the crowd and why you should bother listening. Also, it was not very hooky. It didn’t draw you in.

My second and current slogan is “Tranform Yourself. Transform Your Wealth”. The illiterative nature of this slogan is interesting and qualifies as standing out from the crowd, but I don’t consider it very hooky. It just isn’t drawing people in and making them say “Wow, I want some of that!” Personal transformation doesn’t elicit that kind of response.

So I’m calling out to you. I’m stuck. I’ve tried and tried. I have file folders filled with slogan ideas, yet none of them are winners. Maybe you can break the stalemate…

A will judge the winning slogan according to the following features:

It will be brief – just a few words or less like the above examples.
It will describe what is unique about my message. Why listen to me? How am I different?
It will be hooky. People will respond subconsciously to the slogan by thinking “Wow, I want some of that!”

It is important that you don’t judge or edit your ideas yourself. I want this to be an online brainstorming session where anything goes. If you edit yourself it may keep your winning idea from ever reaching me. It is more important for me to see your thoughts about what makes this blog stand out, even if not perfectly phrased, than to edit yourself and not provide feedback just because you didn’t think you had it perfectly figured out.

In other words, the ideas you express are more important than the exact phraseology. I really want to know what is unique about my message and why you spend your valuable time reading this blog. Only you can tell me that, and I will never know unless you tell me. Clever phraseology is a plus but not a requirement.

If you come up with the winner I will not only remain forever beholden to you and bow with undying gratitude for your infinite wisdom, but I will also provide you with free coaching, free ebooks, recognition in my blog as the genius who solved this mystery, and/or anything else that makes this worth your while and is reasonable. In other words, if you get me what I want then I will work with you to make sure you get what you want.

This is important to me so I would really appreciate your input. I don’t ask for favors often, but I really need your help.

Please place your ideas in the blog comments below or you can email them to me at (todd) at <financialmentor> dot (com). Please put “slogan contest” in the subject line so I can rescue your email from all the filters that protect my” in” basket.

Thank you in advance to the winner. Maybe it will be you…